Attention Boston real estate agents! 2022 is rapidly approaching and this is the perfect time to reflect on what worked and what didn’t in 2021. You might also want to ask yourself what technologies, new ideas, or changes could be implemented to continue your ascension to become a top Boston real estate agent. If you didn’t hit all your real estate goals – what kept you from reaching your true potential? For example, were you able to sell or list as many houses as you wanted? Did you rent as many apartments as you wanted to? If you happened to fall short, you need to figure out why. If you didn’t set any goals, then you fell short by default.

Luckily, the new year is the perfect time to start fresh with better habits in mind. That is why New Year’s resolutions are so popular. Setting goals that require growth will set you on the path towards being an incredible Boston real estate agent. It takes hard work to make it in this industry. You want the best training and the best technology available to you.

You want to be able to trust that the environment around you is fostered in teamwork. You should also consider lining yourself up with a real estate platform that will truly support you and your efforts. On that note, here are a few New Year’s resolutions every Boston real estate agent should make.

Increase Your Online Visibility.

“Location, location, location” as a standard doesn’t just apply to brick and mortar anymore. Your online “location” is crucial to your relevance. The most successful brokerages appear on the first page of Google. The agents that make the most money usually work at offices with strongest online presence. Organic page rank matters. It’s also important to know that your brokerage spends a significant amount of resources on marketing for you. It’s an advantage to work in an office where the phones are ringing with investors, buyers, sellers, and renters calling! It’s vital to look for experienced local leaders in…




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