HW-member-spotlight-Stacy-

This week’s HW+ member spotlight features Stacy Esser, founder and team leader at Stacy Esser Group/SEG Realty Keller Williams. Based in New Jersey, Esser and her team have been recognized as the No. 1 agent in Tenafly, New Jersey and the No. 1 agent for the Bergen County.

Below, Esser answers questions about the housing industry:

HousingWire: What is your current favorite HW+ article and why?

Stacy Esser: I am a Logan Mohtashami groupie, I’m proud to say! His articles are always my favorite. His recent article, “Purchase apps are at 2009 level: where’s the inventory?” takes a deep dive into what the heck is going on with purchase applications, housing demand and inventory levels.

Logan totally nerds out, and I try to digest the story he’s sharing, the graphs and numbers. He helps me make sense of what my 12-agent team is feeling on the front lines, helping me to help my team be the best agents they can be.

We can’t just show homes; we have to be a professional real estate business, which means being able to have real conversations when buyers and sellers ask us questions like, “Did we miss the market?” “Are we in a housing bubble?” and “Should I sell now or wait?”

We let the data do the heavy lifting. This article, for example, asks why, if purchase applications are down to 2009 levels, are inventory levels still so freaking low? Of course, the answer is about why this is not the same market — in any way — to post 2008. When I try to explain this to people, I have to relate to them in some way, help them understand.

There are many reasons this isn’t like 2008: people are staying longer in their homes, aging in place and have more equity in their homes than 2008. And, of course, there is the sheer demand, with our demographics being the best-ever for homebuyers.

This article comes at the same problem from a different angle: a mortgage application perspective. So, it’s another way to…




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