Over the years, search engines like Google have utilized semantic analysis to more deeply understand human language and provide users with more relevant search results.

Microsoft Advertising has announced Professional service ads, a new ad format designed for service providers such as insurance agents, realtors and so on. Professional service

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost

The search results a person sees today may be influenced by things they looked up in Google weeks, months, or even years ago. A user’s

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image

“Is this a good click-through rate?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?”

As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead,

Microsoft Advertising has announced Ad Creator, a new feature that extracts images from your site so that they can be used in your ads. Ad

Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple

Google and Bing have expanded ad sales suspensions imposed on Russia due to its invasion of Ukraine. Google has temporarily halted ads from serving to