Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that

Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help

Every couple of years, Facebook has tried its best to crack down on clickbait in the Feed. Now Meta, Facebook’s parent company, is warning marketers

Henry Ford’s quote, “If everyone is moving forward together, then success takes care of itself,” is one of my personal favorite quotes on teamwork. 

Having a Google Business Profile (GBP) is the best way for a local business to rank high on Google – in the Local Pack, the

Earlier we reported about the Google Shopping experience scorecard where Google said it would reward merchants that provide an “excellent customer experience” with “a boost

Oprah. Dave Ramsey. Seth Godin.

Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. There’s no action required for current

Back in August, we analyzed 10,000 SERPs and found that Google was rewriting 58% of the title tags we were able to track. In September,