A combination of forces is putting intense pressure on companies to transform their business models. Deprecating third-party cookies, dynamic privacy environments, and rapidly changing consumer behaviors are accelerating the need to seek out new sources of revenue, data and/or competitive advantage.

A customer data platform (CDP) like BlueConic has become an essential technology in enabling a company’s broader transformation and the growth initiatives tied to it. By putting unified, privacy-compliant first-party data in the hands of marketing, customer experience, analytics, and other growth-focused users, companies can improve how they engage with customers, conduct modeling and analytics, build segments, and more — while making the underlying business processes behind those efforts more efficient.

BlueConic’s commitment to helping companies transform customer relationships and drive business growth was recently recognized when it was named a Leader in the IDC MarketScape: Worldwide Retail and CPG Customer Data Platform Software Providers 2022 Vendor Assessment (Doc # US47506221, April 2022).

The assessment highlighted BlueConic’s strengths in several areas, including its efficient integration time and ability to help companies transform their business model to create new revenue streams. According to the report, “The platform’s core capabilities support retail and CPG companies in gaining greater control over first-party data to enhance customer experience, time to market, and operational efficiencies as well as build first-party data assets for revenue growth.”

The report also recognized BlueConic’s advanced customer lifecycle orchestration capabilities, noting, ”BlueConic supports retail and CPG companies’ marketing programs in the acquisition, conversion, engagement and retention customer lifecycle phases. Unified profiles, including updated transactions and real-time behavioral and predictive scores, are used as the basis of lifecycle orchestration, helping retailers and CPG companies create relevant messaging at every point of the customer lifecycle to enhance customer experience.”

The IDC MarketScape suggests considering BlueConic when, “You are looking for a pure-play CDP provider for non-technical users and with solid delivery capabilities, for efficient setup and integration time, and flexibility to support growing use cases. Customers in medium-sized to large enterprises without granular industry-specific capability requirements and that need support primarily in the US and Europe should consider BlueConic a strong choice.“

This is the latest of several industry recognitions of BlueConic’s leadership within the CDP space. In 2021, BlueConic was named “Best Customer Data Platform” in the MarTech Breakthrough Awards and received a 2021 Silver Stevie Award for “Most Innovative Tech Company.”

To read more about the evaluation and why BlueConic was named a Leader, download an excerpt here.

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.


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About The Author

BlueConic, the market-leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more.




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